Distributing video over the web provides many benefits. Chief among them is that worldwide distribution costs are minimal or non-existent. There is no need to produce, store, and ship physical media such as DVDs. You simply provide a link to the web video in your emails, electronic brochures, white papers, and other literature.
The presence of videos on your web site increases its ranking in results from search engines. Forrester Research reported that videos were 50 times more likely to receive an organic first page search ranking than traditional text pages. If your competitor has videos on their web site and you don’t, your company is at a disadvantage when potential customers use the Internet to find your company’s products and services. This may have something to do with the fact that Google owns YouTube!
Another benefit is speed. Emailing a video link allows the viewer to watch the video within seconds.
With web analytical tools, you also have the ability to monitor statistics such as number of viewers, their country of origin, and how long they viewed the video, etc. Such feedback helps you determine which videos are best serving your audience and can help improve your distribution strategy.
You can also manage who has access to your on-line videos. You can password protect your web videos. You can also control the version of the videos available to your target audience by deleting the outdated versions and replacing them with your latest version.
Vendors can include video links within their proposals to demonstrate how to use specific products, thus reducing product misuse and keeping the customer’s expectations in line with reality. For example, if your proposal is for a boiler, a short video demonstrating the features and benefits of the boiler can help close the sale.
There are many ways to distribute training videos. A while back it was primarily by VHS tapes. Then came DVDs. Now, the video distribution is trend is moving to the web. The Internet currently provides the most cost-effective way to distribute videos to the widest target audience. Once the video is produced, it can be distributed endlessly to a worldwide audience for little or no cost.
As bandwidth and computer power continues to increase, higher quality videos can be played from the web. However, keep in mind, that the older computers and software may not play web videos as smoothly as one would like. Therefore, it may be wise to make a variety of viewing options available to your audience.
These options will be discussed in future articles.